A new public service campaign aimed at supporting and thanking law enforcement is featuring central Arkansas police officers in television and radio ads over the next year.
The Behind the Badge campaign launched Tuesday features 18 officers from the Little Rock Police Department, the North Little Rock Police Department and the Pulaski County Sheriff's Office talking about the reasons they serve. The campaign created by the Communications Group includes four television spots, four radio spots, digital billboards, a website and bumper stickers.
The television spots will air on Little Rock television station KATV and the radio spots will air on iHeart radio stations in central Arkansas. Lamar Outdoor is featuring the campaign on digital billboards in Pulaski County, while the bumper stickers will be available at Simmons Bank's locations.
