Where did the political jingle go?

Oct 26, 2008

One aspect of electioneering is quickly becoming a relic. The political jingle, a catchy campaign tune that could connect a candidate with the office he or she was running for, has fallen by the wayside in national, state and local campaigns.

The 2008 elections are void of those dynamic little ditties with repetitive lyrics that would engrain in voters' minds a candidate's name. The late Jerry Lewis Russell Jr. was known throughout Arkansas and nationwide for creating political jingles. According to the Arkansas Democrat-Gazette, during his career, Russell worked for more than 200 political candidates. In 2000, eight of the 10 candidates he represented won their elections.

FM 89's Malcolm Glover reports on the practically lost skill of crafting political jingles and Russell's contribution to the art form.