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'The Force Awakens' Star Wars Toys Flying Off The Shelves

NPR
Published December 16, 2015 at 12:46 PM CST
Chicago kicked off midnight madness with "Force Friday" on September 4, celebrating the launch of merchandise for “Star Wars: The Force Awakens," at the Michigan Ave Disney Store in Chicago. (Barry Brecheisen/Invision for Disney Consumer Products/AP Images)
Chicago kicked off midnight madness with "Force Friday" on September 4, celebrating the launch of merchandise for “Star Wars: The Force Awakens," at the Michigan Ave Disney Store in Chicago. (Barry Brecheisen/Invision for Disney Consumer Products/AP Images)

While Force Friday was months ago, toys continue to fly off the shelves for “Star Wars: The Force Awakens,” which comes out this week. More than 70 companies are profiting from their Star Wars toy sales and business is good.

Here & Now‘s Eric Westervelt speaks with Juli Lennett, toy analyst for the NPD Group about merchandise sales surrounding the film.

Guest

  • Juli Lennett, toy analyst for the NPD Group.

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