Underwriting at Little Rock Public Radio
Connect your organization with public radio listeners across Arkansas!
Underwriting is a way for businesses, nonprofits, and community organizations to support Little Rock Public Radio while introducing their organization to an engaged audience through KUAR 89.1 and KLRE 90.5.
Your support helps make local journalism, NPR news and information, classical music, cultural programming, and community conversations available to listeners throughout Central Arkansas. In return, your organization receives on-air acknowledgment as a supporter of public radio.
Reach an engaged audience
- KUAR and KLRE connect your organization with listeners through a trusted public media environment.
- Our audience includes people who value local journalism, the arts, education, culture, and civic life. Our underwriting team can help identify programming and sponsorship opportunities that align with your organization and the audiences you want to reach.
Build awareness through public radio
- Underwriting offers a distinctive way to introduce your organization to listeners without the commercial format of traditional advertising.
- Underwriting messages are informational. They can identify your organization, describe your products or services, share information about an event or program, and provide a website for additional information.
- Because underwriting messages are designed for public radio, they do not use traditional advertising language such as sales promotions, pricing, calls to action, or unsubstantiated claims.
Support your community
- When your organization underwrites Little Rock Public Radio, you're helping support the programming and journalism that serve Central Arkansas.
- Your support can also communicate your organization's connection to the community and its investment in public media.
What does an underwriting message sound like?
- A typical underwriting message might sound like:
"Support for Little Rock Public Radio comes from [Organization Name], an Arkansas-based company providing [products or services]. More information is available at [website]." - Event announcements can provide factual information about an upcoming program, including the date, location, performers, and other event details.
- Our team works with you to develop a message that represents your organization while meeting public radio underwriting guidelines.
Let's talk about your organization
Whether you're introducing your organization to a new audience, building awareness of your services, supporting local journalism, or connecting your organization with public media, we'd be glad to discuss underwriting opportunities with you.
Contact the Little Rock Public Radio Underwriting Team
Phone: 501-916-6400
Email: underwriting@littlerockpublicradio.org
Current Underwriters
We are grateful to the businesses, nonprofits, and organizations that support Little Rock Public Radio through underwriting.
Thank you to our current underwriters for supporting public radio and the programs and journalism that serve central Arkansas.
Make an Underwriting Payment
Online
Payments can be made securely through the UA Little Rock payment portal.
Payment portal: paynow.ualr.edu
When making an online payment:
- Select Little Rock Public Radio.
- Enter your payment amount.
- Enter your invoice number.
- Provide your contact information.
- Submit your payment.
By Check
Please make checks payable to: Little Rock Public Radio
Mail payments to:
Little Rock Public Radio
2801 S. University Ave.
Stabler Hall 405
Little Rock, AR 72204
Please include your invoice number in the memo line.
Underwriting Guidelines
Underwriting messages on Little Rock Public Radio are designed to provide factual information about the organizations that support public radio.
What can be included?
Underwriting messages may include factual, value-neutral information such as:
- The name of the underwriter
- A company or organization slogan, when appropriate
- Business location
- Phone number or website
- Years in business
- A factual description of products or services
- Trade names, product names, or service listings that help identify the organization
- Information about an organization's target market
- Factual information about an event, program, or service
What cannot be included?
Underwriting messages may not contain language that is promotional or designed to encourage a listener to take a commercial action. This includes:
- Comparative or competitive claims
- Subjective or qualitative descriptions
- Pricing, discounts, or special offers
- Direct calls to action
- Inducements to buy, sell, rent, or lease
- Language that encourages listeners to contact a business for the purpose of making a purchase
Our underwriting team reviews messages before they air and works with underwriters to develop copy that is both informative and consistent with public radio underwriting standards.
Examples of Underwriting Messages
A typical underwriting message might identify an organization and describe what it does:
“Support for Little Rock Public Radio comes from [Organization Name], an Arkansas-based company providing [products or services]. More information is available at [website].”Event announcements may include factual information such as the event name, date, location, performers, speakers, and other program details.
Nonprofit and Community Organizations
Nonprofit organizations, government agencies, educational institutions, and other community organizations may also provide underwriting support. Messages can provide factual information about an organization's programs, services, mission, or upcoming events.
Our team can work with your organization to develop an announcement that communicates the information you want listeners to know while meeting public radio underwriting standards.
Questions About Underwriting?
For current rates and underwriting opportunities,
contact the Little Rock Public Radio Underwriting Team:
501-916-6400