Joe Rook

Joe serves as the Statewide Underwriting Coordinator, bringing more than 30 years of experience in media sales and extensive expertise in connecting businesses with audiences through strategic advertising and sponsorship opportunities.

In his role, Joe oversees statewide corporate support, helping businesses reach audiences across Arkansas through the combined power of the state’s public radio network. By coordinating sponsorship opportunities across Little Rock Public Radio in central Arkansas, KUAF in Northwest Arkansas, and KASU in Northeast Arkansas, Joe helps businesses expand their visibility and connect with listeners across multiple regions of the state.

With more than three decades in media sales, Joe understands the value of building strong client relationships and developing partnerships that benefit both businesses and public media. He works with organizations to identify opportunities that align their goals with the trusted programming and engaged audiences of Arkansas’s public radio stations.

Through his leadership in statewide underwriting, Joe helps secure the corporate support that sustains public radio while providing businesses with a meaningful way to invest in the communities they serve.