NPR Music Launches New Home Page
Today we launch the new face of NPR Music.
We have a new home page this morning, and the experience brings you closer to the beating heart of the music than ever before. Optimized across platforms, the new page has a mission.
We want to tell you why we fell in love with certain songs, artists, shows, and stories – and give you reasons to fall for them, too. Whether you're new to NPR Music or you've been with us forever, we hope you like the changes.
More recommendations. For years, you've trusted the NPR Music team and public radio DJs around the country to introduce you to great music. We're now getting loud and clear with our picks and introducing "Songs We Love" – daily, personal recommendations from the team and music experts at NPR member stations. You can find the latest songs on the new home page and all of the Songs We Love here.
Definitive offerings. Count on the new home page to be upfront with you. We've broken out separately the song picks, the First Listens, the videos, the interviews, the digital streams, and the long-reads. Throughout the page, you'll also see indicators of stories' special offerings – when a story offers a full concert, for instance, or a short interview from Morning Edition.
Serious visual power. Whether you're on your phone or your laptop, NPR Music finally looks as good as it sounds. Photographers and videographers throughout public radio capture amazing musical moments every day, and our new home page puts their work center-stage. The power of the moment may lead you to a great concert recording or a new favorite band.
What's next? We plan to roll out more changes soon, including updates to our section fronts, new underwriting (that respects our audience while keeping our nonprofit lights on), and fixes for any issues we find in today's launch. Then we begin a major overhaul of our site's audio player.
Mostly, though, what's next from NPR Music is more great experiences. T-Pain's fantastic Tiny Desk Concert debuts today. First Listen has the new Bob Dylan release, and All Songs Considered has a premiere of the new Belle and Sebastian track.
At NPR Music and the many NPR music stations, every day brings new music and moments, diverse and vibrant. Our new home aims to give you the best.
Anya Grundmann is executive director of NPR Music. Patrick Cooper is director of Web and engagement at NPR. Otis Hart is product manager of NPR Music.
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