Before the coronavirus pandemic, Abdul Rahman Labdour and his two brothers worked in a five-star hotel in the Red Sea resort city of Aqaba, Jordan. But with tourism now shut down, on the eve of Ramadan, the brothers set up a tiny pop-up bakery in their hometown of Shoubak, in the southern part of the country.
"Welcome my dears," Labdour, a burly man in a red Ferrari T-shirt and a mask and gloves shouts to passersby, enticing them to buy qatayef, a crescent-shaped pastry synonymous with the Muslim holy month of Ramadan. In Arabic, the sales pitch rhymes.