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Business groups and some pro-marijuana supporters joined forces to oppose the proposed constitutional amendment.
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Issue 4 would legalize sales and use of marijuana for adults over 21 years of age.
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Organizers of Responsible Growth Arkansas said legalization would provide tax dollars to the state and disputed assertions that it would lead to more work-related accidents.
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Representatives of industry trade groups suggested legalizing marijuana would worsen problems for workforce recruitment and safety.
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Arkansas is one of five states with recreational marijuana proposals on the November ballot. The proposed constitutional amendment is drawing millions of dollars from opponents and supporters.
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Marijuana sales could approach $1 billion within the next five years if voters choose to legalize recreational sales and use in November.
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The Arkansas Supreme Court on Thursday said voters can decide whether to legalize recreational marijuana, overturning a state panel’s decision.
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Polling suggests there is broad support for a proposed constitutional amendment that some groups are fighting to keep off the November ballot. Backers say it could be a boon for the state's economy.
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The Responsible Growth Arkansas ad notes that some tax money from recreational cannabis sales would go toward law enforcement.
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Under new laws passed by the Arkansas Legislature in recent years, many political observers expected greater difficulty in collecting ballot petition signatures.