Unlock the secrets of connecting patrons to your artwork.

Attract viewers and connect patrons to your artwork! Join Dr. Rachel Trusty, director of the Baum Gallery at the University of Central Arkansas, to learn how artists can foster deeper engagement between viewers and their artwork.

Participants will examine the unique values of on-site and online engagement — and discover ways (and trends!) to build a richer, immersive understanding of artworks and art spaces. Trusty will discuss strategies artists and collectives can use to create personal connections that translate to community and individual success.

This session also will look at the evolving roles of online sales services like Etsy, Artsy and Shopify and best practices for using these online platforms.

Participants will:
· Discover national and statewide trends in gallery and arts spaces attracting attention and viewership.

· Learn how storytelling, collective and individual identity intertwine to create unique viewer experiences.

· Unlock the potential of partnerships to build your individual career while also supporting your community.

· Delve into the multilayered experience of engagement practices that attract audiences.

This workshop is a partnership with the Arkansas Arts Council and Central Arkansas Collective, which will provide lunch refreshments. The event is free, but spaces are limited. Registration is required.